Intro to Mini-Course All the long hours of pitching, marketing and gathering leads condense to this single moment — when a prospect lands on the product page. There are only two ways to go from here: sell your product or not. You may have a great digital product, something that wasn't introduced in the market before; an excellent customer service that puts the top e-commerce companies to shame; or an affordable price that gives no chance to the competition. All of this doesn't matter when your landing page copy fails to communicate these wonderful specialties.
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