Jan 13, 2021 • 5M

Origin Story

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Blake Emal
Weekly insights from Blake Emal (@uxblake) on how he grew his audience.
Episode details

All right. Welcome in everybody. This is how I built my audience with me. The rest of the episodes where I'm interviewing other people will be for everyone, public and free. This is only for the paid community. So you're exclusively getting this, not distributing my sessions out with anybody else.

[00:00:20] And one thing you should know about me is that I believe heavily in context. So I'm going to give you a little bit of context today before I really dive in future episodes about how I built my own audience or, and continuing to build it. I want to talk about. Everything before. So I'm going to give you my origin story. This is how I came to be UX Blake. And we'll get up to this point.

[00:00:46]Generally, it's gonna be a five minute talk here. So let's start about seven years ago. So seven years ago, I was actually living in France for a couple of years and I didn't have any skills whatsoever. Outside of the fact that I spoke French. So when I came back to the United States where I'm originally from, I was about to start college. I had no idea what I wanted to do.

[00:01:10] I had no way to really pay for tuition or anything. So I needed to get a job and hustle my way through school and figure all that good stuff out. But I didn't know what I wanted to do. I didn't have any skills to get a job except for the French thing. I stumbled my way into an SEO firm, where I worked on the French team exclusively and worked with French clients. And so for the first like year or two of my career in SEO,

[00:01:35] I only knew how to do it in French. I didn't even know it in English. And I had to figure that out later on. Since that time, I worked a lot in agency settings, working with all kinds of different clients. Big and small and medium and everywhere in between. E-commerce SAS, B2B, you name it. I've worked with all kinds of clients.

[00:01:54] And. A few years ago as I was. I got married, my wife and I decided to move closer to her family in Florida. We lived there for a little while. Then I accepted an offer at another agency in California. So we moved there. Then that agency was opening up a second headquarters in Austin, Texas, and I agreed to go and I moved there to Austin, Texas for a year. And now I've moved back to Utah. So we don't know what the future holds, but a lot has happened in between. Then we've got two kids and one on the way. So we're going to have three by the middle of this year.

[00:02:28] And very excited and very nervous. To say the least yeah that really covers up until this point. But to give you an idea of. Why. I care about building an audience. I've been trying to do this for a long time. And mostly over the past seven years, I figured out a lot of things that do not work.

[00:02:49] That's what I spent the majority of my time learning. I think that's a really underrated quality because most people are just looking for hacks and things that will work for everybody. But to tell you the truth that doesn't exist, the things that worked for me might not work for you. Really. The only common variables of success really are hard work consistency.

[00:03:10]Kindness, building relationships. Those things are consistent across the board, but there's a lot of luck that goes into it. There's a lot of intangibles and different skills. And. Just different circumstances. So there's no one clear path for everybody to get to having a big audience. So over the next episode's going into the future.

[00:03:30] I'm going to talk about. Why am building an audience, how I'm doing it, get really tactical with you share behind the scenes of exactly what I'm thinking. What's not working, what is working, but keep in mind again. You can try things out. You can copy things and steal them. And I highly encourage that.

[00:03:49] But at the same time, There is no substitute for putting in the work yourself. So keep that in mind. Thanks very much for listening to this episode. Would you be doing these every single week going forward? And you will be the only group that gets to hear them. I'm excited. And if you have anything, you want me to talk about questions, to answer topics, to tackle for these one-on-ones here, please. Let me know. Thank you so much and enjoy the rest of your.